The world of sports used to be ruled by the calendar - game dates, tournaments, TV events, with the odd DUI thrown in. Now a story breaks and before you can say "ESPN" it's all over Twitter and there's a Taiwanese CGI video dramatization in your inbox. Shaq took Twitter by storm a year and a half ago, leading a charge that led to various benched players and Mark Cuban getting massive fines; the sordid tale of Tiger Woods turned the carefully-controlled golf media on its head as every other form of media rudely muscled in; and according to Google Zeitgeist, the Bible is now "Volcanic" in its hotness thanks to Tim Tebow. Meanwhile ESPN thinks they can muzzle the Sports Guy even as Deadspin is clearing out their tipbox. What is going ON? Fortunately for sports media, a lot - and no one is better to tell you about it than the people on this panel:

DAN SHANOFF (moderator) - SportingNews.com columnists, creator of "The Daily Quickie" on ESPN.com, contributor to NYT, Yahoo and others, obsessive proprietor of TimTeblog.com.

WILL LEITCH - New York Magazine columnist/contributing editor, Deadspin founding editor and author of "God Save The Fan."

JASON FRY - National Sports Journalism Center columnist, alum of WSJ.com's "The Daily Fix," Faith and Fear in Flushing co-writer.

STEPHANIE WEI - Writer/editor of golf blog Wei Under Par, contributor to Mediaite/Huffington Post, former ranked, All-Ivy golfer.

AMY K. NELSON - Writer for ESPN.com, cross-platform contributor across ESPN properties (TV, podcast etc).

Destination doors open at 4:30 for pre-panel gathering, panel runs from 5-6, then we hang out for happy hour ($3 well drinks, $3 beers, Jell-O shots. Yes, Jell-O shots.)